CompetitionProof: How to Protect Accounts from Competitive Attack

Program Description: If you're like most businesses, you're under competitive attack. Ruthless vendors aim to take your hard-won business. In this interactive session, you'll learn what you can do to substantially reduce the impact of your competitors. Discover what you're doing that leaves you vulnerable. You'll leave with an action list of things you and your staff can do immediately to stop your competition cold.

This program is based on the forthcoming book, CompetitionProof by Mark S.A. Smith. See CompetitionProof.com for more details.

Target Audience: Sales professionals, business owners, and executives who want to learn how to beat the competition and create customers who refuse to do business with anyone else, regardless of price.

Speaker: Mark S.A. Smith

Recording: Live at IBM Lotusphere 2005, Orlando Florida

Time: 55:16

Support Material: Read the article, Competitive Recon: 13 Ways to Sleuth Your Competition.

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